Used to refer to infringing products bearing an exact copy of a trademark and sold as if they come from the manufacturer, i.e., an infringing product, good or service that uses the trademark. By contrast, a product can use a logo that is confusingly similar, but not a copy: consider the difference between $25 watches sold in Itewan, Korea bearing the logo “LOLEX” or bearing the logo “ROLEX,¨” the first may infringe Rolex’s mark on grounds of confusing similarity, the second is an infringing counterfeit. In many jurisdictions, sale and supply of counterfeits is a criminal offence.

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