Ipglossary.com is a practical glossary for managers, executives and technologists as well as lawyers working in IP in an international environment. The glossary provides practical explanations of key legal and business terms in a large number of technology related fields including intellectual property, licensing, venture capital, corporate and securities law, antitrust and competition law, and of course terms relevant to technology, in general. Read more
Advertising vis-à-vis an event in such a way as to benefit from the interest the event creates, without actually participating in the event—for example advertising sporting goods in close proximity to a tournament, without being an “official sponsor” of the tournament. Ambush marketing may be legally risky, depending on applicable trademark law. Jurisdictions hosting major international tournaments may also pass special trademark legislation creating additional liability and legal risk for ambush marketers.
