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Ipglossary.com is a practical glossary for managers, executives and technologists as well as lawyers working in IP in an international environment. The glossary provides practical explanations of key legal and business terms in a large number of technology related fields including intellectual property, licensing, venture capital, corporate and securities law, antitrust and competition law, and of course terms relevant to technology, in general. Read more

A marketing term for persons who tend to influence the purchasing decisions of a range of third parties. Typically influencers are observed or followed by a target market who seek to emulate the influencer. Marketers will seek to position influencers as early adopters of a product or technology.

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