Category: Negotiation

Backdoor Sales

A significant problem with outsourced manufacturing or contract manufacturing is …

Bad Faith

This has multiple meanings: In trademark law it refers to …

Balancing Fee

A “net royalty” or license-fee paid in a cross-license situation by …

BATNA

Best Alternative to a Negotiated Agreement—term used in negotiating strategy …

Beta Testing

Testing a new product under actual anticipated usage conditions as …