Bonus, Inventor’s or Patent
See Inventor’s Bonus.
Category: Intellectual Property
Bootlegging
Term for making illicit copies, typically of packaged software and …
Borg Strategy
The ‘Borg‘ are fictional characters in the Star Trek TV …
Box Rights
The right to place a logo or other mark on …
Brand
Term for an identifying source for goods or services, i.e., …
Brand (Equity) Mining
The process of using the brand equity, and exploiting brand …
Brand Equity
The value of goodwill associated with a brand, i.e., the …
Brand Extension
The process of using a known brand to launch and …
Brand Image
The perception the public has of a brand and the …
Brand Loyalty
The tendency of established customers to continue buying a specific …