Arranging for a product to be prominently used in a production, e.g., a movie or television show, thus gaining an implicit endorsement. The product is usually supplied as a free prop and increasingly a fee may be paid to the production company.
Arranging for a product to be prominently used in a production, e.g., a movie or television show, thus gaining an implicit endorsement. The product is usually supplied as a free prop and increasingly a fee may be paid to the production company.