Ghost Brand

Product brand that though still in use, is almost forgotten, but can be revived for a new generation of consumers. Many ghost brands often have strong cultural significance, which can aid in their restoration, for example the hair cream brand Brylcream¨ was widely used in reference to Second World War British airmen, as in “Brylcream Boys.” Occasionally, a ghost brand can be something that the company had used in the past and seeks to revive, e.g., Daimler Benz’s revival of the Maybach brand for luxury cars.

Term posted by Origin on in Uncategorized.