Get them Pregnant Strategy

Crude, rude, and sexist term used to describe a selling strategy for technology of securing design-ins by over-selling a product or service, based on the theory that the purchaser, once committed, will be forced to stay with its choices for its “Reference Design,” because switching costs would be too-high. The strategy is regarded as unethical and the term is usually used to describe the tactics of a party other than the person using it, such as a competitor or supplier to the user. The phrase should be used with caution, as many persons would, reasonably, regard it as offensive. “Overselling to achieve buyer lock-in” is a close, non-offensive alternative that is better descriptively, but lacks the shock impact.

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