A well-known research and analysis company in the broad technology sector, Gartner provides detailed reports on a wide array of business sectors including government, semiconductors, pharmaceuticals, etc., in part based on wide industry surveys. It will also perform, for a fee, targeted research. Its reports are widely read and it should be assumed that any reasonably competent executive negotiating major agreements, at least in part, has been briefed using materials derived from Gartner.