Fad Surfing

Term coined by Eileen C. Shapiro in a Harvard Business Review Article, Fad Surfing in the Board Room (HBR Jan/Feb 1993), and described later in more detail in a book by the same name (published by Addison-Wesley, New York, 1996), to describe the regular embrace by management and consultants of business fads and buzzwords, usually touted by the latest corporate guru (or Tom Peters), such as total quality management (TQM), reengineering the corporation, “boundaryless” organizations, employee empowerment, etc. etc.

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