Brand Extension
The process of using a known brand to launch and …
Category: Corporate Governance
Break Fee, Break-Up Fee
Mergers and acquisition term. It refers to an agreed amount …
Buried Reference
Refers to including a key piece of information in a …
Business Case
In principle, a decision tool used to elect whether to …
Business Model
A frequently misused business jargon term. A business model is …
Business Names
In principle this is a property right separate and different …
Business Review Letter
The United States Department of Justice Antitrust Division has a procedure …
Business Secrets
Commercially useful secret information (such as price or customer lists). …
Business Week, Curse of, -Slide
Sometimes referred to as the ‘Cover Curse,’ legend has it …
California Unfair Competition Law
Section 17200, of the California Business and Professions Code, sometimes …