Category: Commercial Law

Brand Image

The perception the public has of a brand and the …

BSE

Blame Someone Else. Originally BSE referred to Bovine Spongiform Encephalopathy …

Build

A build of a software project is a completion of …

Bundling Rights

A frequently lucrative form of OEM arrangement similar to box …

Business Case

In principle, a decision tool used to elect whether to …

Business Model

A frequently misused business jargon term. A business model is …