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Ipglossary.com is a practical glossary for managers, executives and technologists as well as lawyers working in IP in an international environment. The glossary provides practical explanations of key legal and business terms in a large number of technology related fields including intellectual property, licensing, venture capital, corporate and securities law, antitrust and competition law, and of course terms relevant to technology, in general. Read more

Term for an identifying source for goods or services, i.e., a trademark. More broadly, a brand is regarded as encompassing a business’ image, what it stands for in the eyes of customers or consumers.

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