Brand
Term for an identifying source for goods or services, i.e., …
Brand (Equity) Mining
The process of using the brand equity, and exploiting brand …
Brand Equity
The value of goodwill associated with a brand, i.e., the …
Brand Extension
The process of using a known brand to launch and …
Brand Image
The perception the public has of a brand and the …
Brand Loyalty
The tendency of established customers to continue buying a specific …
Break Fee, Break-Up Fee
Mergers and acquisition term. It refers to an agreed amount …
Brevet d’invention, Brevet de perfectionnement
A French patent granted on a new invention; a brevet …
Browse-Wrap License
A license used on the Internet where the materials can …
Brussels Convention
There are two common meanings: (1) the Convention of 27 …
BSD License
See Berkeley Software Distribution License (BSD License).
BSE
Blame Someone Else. Originally BSE referred to Bovine Spongiform Encephalopathy …
Budapest Treaty
Budapest Treaty on International Recognition of the Deposit of Microorganisms …
Bug
Refers to a hardware or software fault in a computer. …
Build
A build of a software project is a completion of …