Product brand that though still in use, is almost forgotten, but can be revived for a new generation of consumers. Many ghost brands often have strong cultural significance, which can aid in their restoration, for example the hair cream brand Brylcream¨ was widely used in reference to Second World War British airmen, as in “Brylcream Boys.” Occasionally, a ghost brand can be something that the company had used in the past and seeks to revive, e.g., Daimler Benz’s revival of the Maybach brand for luxury cars.