Cancellation for Lack of Use

Trademarks can be maintained for an indefinite period, i.e., they can be immortal. However, if a trademark owner does make commercial use of the mark in a jurisdiction for which it is granted, the trademark can be cancelled for lack of use, usually after a period ranging from three to seven years. Thus an applicant for a trademark in a country that it wishes to expand into should use the mark before this time period expires.