Technology and IP Law GlossaryTechnology and IP Law Glossary

OriginOrigin

Skip to content
  • Home
  • About the Glossary
  • Copyright & Terms of Use
  • Contact Us
  • About Origin
Browse # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Brand Extension

The process of using a known brand to launch and support the sales of new or modified products. See Brand Mining, Brand Loyalty

Term posted by Origin on 14 June 2013 in Commercial Law, Corporate Governance, Intellectual Property, Venture Capital

Search

Categories

  • Antitrust Law
  • Arbitration/Mediation/ADR
  • Bankruptcy
  • Commercial Law
  • Competition
  • Corporate Governance
  • Export Controls
  • Finance
  • Intellectual Property
  • International Trade
  • Litigation
  • Negotiation
  • Technology
  • Venture Capital

Contribute to the Glossary

Want to contribute to the glossary by suggesting terms and definitions? Visit the Contact us page

The IP Glossary includes the following Intellectual Property Rights – copyright, trade mark, trade dress, design rights and database rights, 2006-2013. Origin Ltd is the owner of these rights and allows usage of the Glossary under Creative Commons. All rights reserved.
The content of the IP Glossary does not constitute legal advice and may not be relied on. Origin Ltd makes no warranty as to its accuracy.
Origin Ltd, registered in England number 221199, registered office, Twisden Works, Twisden Road, London NW5 1DN, is a law firm authorised and regulated by the Solicitors Regulation Authority of England (SRA number 370039). A list of Directors is available at the above address.