Bona vacantia
UK legal principle under which title in ownerless property passes …
Category: Commercial Law
Bone-Fide Purchaser for Value
Bone-fide is latin for “good faith.” The term usually applies …
Bounded Arbitration
Sometimes also referred to as a Bracketed Arbitration, High/Low or …
Boycott
A refusal to deal or use the products or services …
Bracketed Arbitration
See Bounded Arbitration
Brand
Term for an identifying source for goods or services, i.e., …
Brand (Equity) Mining
The process of using the brand equity, and exploiting brand …
Brand Equity
The value of goodwill associated with a brand, i.e., the …
Brand Extension
The process of using a known brand to launch and …
Brand Image
The perception the public has of a brand and the …